The beauty behind the brand... ❤️

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I’m Jada Taylor—a St. Louis native who’s all about helping people feel confident, radiant, and unapologetically themselves. I’m the proud Founder and CEO of Brighter Smiles & Beauty, where my mission is simple: make beauty fun, accessible, and all about YOU. ✨

In 2020, I packed up and moved to Bloomington, Illinois, opening doors to new opportunities, amazing connections, and a chance to give back to a community I now call home. My goal? To continue creating a space where different people, styles, and services come together, making beauty inclusive and exciting for everyone.

When I’m not running my business, I’m busy in the community as a McLean County Chamber Ambassador and the 2025 Membership Chair for Bloomington-Normal Young Professionals (BNYP). I love connecting people, creating opportunities, and helping our community shine.

With a Bachelor’s in Business Administration Management from Harris-Stowe State University, I’ve blended my education with my passion for beauty to create a space that uplifts, inspires, and makes everyone feel like the best version of themselves.

Oh—and did I mention I’m a mom of three? Between juggling little humans and running a business, I get how important self-confidence is.

BUT here’s the exciting part—I’m expanding my services and working toward becoming a licensed esthetician, which means 2026 is going to be huge! More services, walk-ins, and new team members are on the way, making it easier than ever for everyone to glow, affordably. ✨